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The Swedish music market had a turnover of almost 9.2 billion Swedish kronor in 2015, representing an increase of approximately 13 percent compared with the year before. The strong performance was largely driven by an increase in revenue from concerts and festivals, which is the single largest revenue source, as well as by strong exports.

If we analyze the music industry revenue from an export perspective, we see that the percentage distribution is changing, with the copyright revenue accounting for 45 percent of total exports (778 million Swedish kronor), followed by concert revenue at 31 percent (542 million Swedish kronor) and revenue from recorded music at 24 percent (426 million Swedish kronor).

Exports of over 1.7 billion Swedish kronor in 2015 accounted for 19 percent of the Swedish music industry's total sales. This is the highest measured export rate since 2009. In total, Swedish music exports increased by nearly 300 million Swedish kronor, which is a 21 percent increase compared to 2014.

Revenue trends within the music industry is very much related to the performance and fluctuation of the Swedish krona. Generally speaking, when the Swedish krona is weak compared to foreign exchange rate, it gives the export a boost in a positive direction. Despite the strength of the krona's exchange rate over the course of the financial crisis over the period 2009–2013, music export revenue has increased for each of those years. However, since the first quarter of 2013, the krona has weakened against a weighted average of different currencies, which boosted Swedish exports. In 2015, the krona rallied against the Euro, but remained weakened against the dollar. For example, revenue from the US to copyright holders and publishers doubled from 2014 to 2015.

In the charts below, we see the combined export and domestic revenue from the Swedish music industry split into types of income. Following that is the total revenue broken into domestic and export markets.

Total revenue 2015

2015 distribution of music industry’s revenue from domestic and export market split into types of income

2015 distribution of music industry’s revenue from domestic and export market split into types of income

 

Revenue distribution of music export

Revenue distribution of Swedish music export (percent, million kronor)

Revenue distribution of Swedish music export (percent, million kronor)

 

Music market’s revenue trend

Swedish music markets revenue trend 2009–2015 (million kronor)

Swedish music markets revenue trend 2009–2015 (million kronor)

 Concert revenue   Copyright revenue   Revenue from recorded music 

Export market’s revenue trend

Swedish export markets revenue trend 2009–2015 (million kronor)

Swedish export markets revenue trend 2009–2015 (million kronor)

 Export   Domestic