concert REVENUe

Concert revenue in this report are estimated based on data from Statistics Sweden’s department for structural business enterprise [1] with regards to the domestic market revenue, and tax statistics within the same code in the export market. Musiksverige has subsequently processed revenue by reducing them to 80 percent since the amount of data from Statistics Sweden also include operations outside the music industry. [2]

Domestic concert revenue refers to ticket prices for concerts and festivals in Sweden. Concert related export revenue refers to companies registered in Sweden for Swedish artists who perform concerts and go on tour internationally.

As in previous years, concert revenue in 2015 accounted for just over half of the total revenue. It amounted to 4.8 billion Swedish kronor and thus represented 53 percent of the music industry's total revenue from the domestic and export markets. Concert revenue increased by 14 percent in 2014, which is the single largest increase ever measured in this sector since records began with Musiksverige since 2007. About a tenth of the total concert revenue, 542 million Swedish kronor, came from concerts and tours abroad. [3]

Some of the trends identified by STIM in the live sector is the emergence of new festivals, especially within the area of so-called Electronic Dance Music, EDM. These festivals have taken place in some of Sweden's largest cities. Now they have established themselves in smaller towns such as Orebro. One day festival formats seem to appeal to the audience segment well.

Another observation worth noting is that festivals previously dependent on the sale of pre-order tickets have been revamped to free festivals with a scaled-down artist budget, where money is taken out in ways other than via ticket sales.


Distribution of concert revenue

  Distribution of concert revenue 2007–2015

Distribution of concert revenue 2007–2015

 Concert revenue in Sweden   Concert revenue from abroad